Posts tagged fotw
Fold of the Week - Large Sliding mailer

If you need a new idea to grab the attention of your audience, this Fold of the Week is for you. Most mailers are usually made for a large quantity of recipients to garner a response from as many people as possible. This sweet, interactive mailer goes against convention. It is large and extremely colorful with variable data printed directly on the front. It uses not one, but two pullout panels that each ask part of a question.

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Fold of the Week - Unzip A Business Card

Trish at Foldfactory showed us a nifty business card recently. First, it has a tear strip like you would expect find in a self seal cardboard mailer. After opening, the business card unrolls to allow more room for presentation. What a wonderful thing when real estate is at a premium with many business cards. See more at the link here: Fold of the Week.

And remember, stay folding, San Diego!

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Fold of the Week - Envelope Wrap

See what companies in Nashville created for a customer. This weeks design is a take on an iron cross fold. This piece is not a normal converted envelope. It is instead a wrap that has been glued shut to hold the high-quality brochure inside. It is a simple design, yet a great execution of the idea. This idea, though, was not easy to implement as there were 4 prototypes created before the USPS gave their approval.

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Fold of the Week - Dreamy Hybrid Tulip Fold

It is time for another 60-second, super-cool fold of the week! This week's fold is a great looking piece that has a certain elegance about it. The outside of the piece has a great use of white space. Where the exterior stands out is the wonderful use of silver foil stamping for both the words and the simple line graphics covering the exterior giving the piece a great first impression. The inside holds up to the visual impression by seemingly exploding with color. There is also an incorporated a message that not only fits with the use of the fold, but is partially hidden until the card is opened completely. It is a fantastic use of a gate and tulip fold that I hope helps to inspire your next project. Head over to the Foldfactory youtube page to see this piece and it's accompanying custom envelope in action.

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Fold of the Week - Circus Invitation

This is one of the most inspiring invitations that has recently been shown. The 3-dimensional big top tent card is a great display of ingenuity and design that not only displays itself wonderfully, but also incorporates the theme to the interior and exterior of the shipping carton. The reality to this kind of work is that it takes considerable resources of know-how to successfully implement. True, it would cost more to enclose this finished piece into a container for mailing, but the open and response rates would be considerably more than a standard postcard or envelope mailer.

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Fold of the Week - Promotional 6-Panel Reveal Fold

We have all seen an iron cross fold promoting someone's brand. These products are usually tabbed and mailed that reveals its message little by little as it is opened. With all of the work that goes in to a printed piece such as this, it is no surprise that they are usually high quality pieces with a strong message. Trish Witkowski from foldfactory.com shows us an interesting design that really pays off in its approach to catch the eye of the audience. Extra work goes into a design like this to get everything placed perfectly, but the payoff is a great looking promotion.

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Fold of the Week - Train Door Right Angle Gate Fold

Trish Witkowski presents the world with a new "60-second Super-cool Fold of the Week" every week where she highlights produced works from other companies. Many of these pieces have interesting designs and engaging purposes that are just, well...super-cool! Last week's  fold is a really simple one with a thoughtful design based around how the fold is presented to the customer. As you can tell from the picture, the piece is a public transit train. What is nice is that the mailer uses the folds as borders for different areas of information on the inner-most panels. See what other companies are doing that help inspire you to create and imagine.

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