A clear gloss coating applied to printed material for strength, appearance and protection.
Finish on bond or text paper on which grids of parallel lines simulate the surface of handmade paper. Laid lines are close together and run against the grain; chain lines are farther apart and run with the grain. Actual laid paper shows the watermark pattern and the wire marks used in the paper making process. Usually used for high quality stationery.
A thin transparent plastic sheet or coating usually applied to a thick stock (covers, post cards, etc.) providing protection against liquid and heavy use and providing a glossy effect.
Layout in which width is greater than height. The opposite is portrait is opposite.
A paper cutting technique where laser technology is utilized to cut away certain unmasked areas of the paper. The cutting is a result of the exposure of the paper to the laser ray, which actually evaporates the paper.
Edge of a sheet of paper being fed into a printing press.
Lay Flat Bind
Method of perfect binding that allows a publication to lie fully open. Also known as Lay Flat Perfect Binding, and Eurobind.
A sample of the original that shows the placement of all the elements, roughs, thumbnails etc., of the final printed piece before it goes to print.
Space between lines of type; the distance in points between one baseline and the next.
One sheet of paper in a publication. Each side of a leaf is one page.
A metal die, either flat or embossed, created from the image or copy, which is then heated to a specific temperature that allows the transfer of a film of pigmented polyester to the paper.
Two folds creating three panels that allow a sheet of letterhead to fit a business envelope. Also called barrel fold and wrap around fold.
Printing that utilizes inked-raised surfaces to create the image. Also called block printing.
The addition of space between the letters of words to increase the line-length to a required width or to improve the appearance of a line.
Any high-contrast image, including copy, that can be reproduced without the use of halftone screens.
Embossed finish on text paper that simulates the pattern of linen cloth.
Method of printing using plates whose image areas attract ink and whose non-image areas repel ink. Non-image areas may be coated with water to repel the oily ink or may have a surface, such as silicon, that repels ink.
Area on a mechanical within which images will print. Also called safe area.
A company, partnership or corporate design creation that denotes a unique entity. A possible combination of letters and art work to create a "sole" entity symbol of that specific unit.
Lens built into a small stand. Used to inspect copy, film, proofs, plates and printing.