Variable Data Printing
A form of on-demand printing in which elements (such as text, graphics, photographs, etc) can be changed from one printed piece to the next, without stopping or slowing down the press, using information from a database. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address and image on each letter.
A coating added on top of printed pieces to protect, add finish, or add a tinge of color. An entire sheet can be varnished or only certain areas, such as halftones, images, or text can be spot varnished to emphasize.
A glare-free paper finish that is rough, bulky and has a high degree of tooth - the ability to take pencil or crayon marks. An absorbent and fast-drying paper, ideal for jobs requiring no pattern background and little surface texture. Well-suited for halftone reproductions.
A term given to papers that are coated with an adhesive and then flock dusted.
The left-hand or even-numbered pages of an open book.
Fade to white or small decorative design or illustration. A photo or illustration etc., in which the tones fade gradually away until they blend with the surface they are printed on.